Too aware to care?
The number of 'awareness' days has mushroomed to epic proportions. There are no days left in the calendar that have not been claimed by pressure groups, charities or campaigns as their 'day' to be aware of their cause.
This was a great PR idea originally - pick a generally quiet news day at a slow time of year and claim the day for your cause - and Bingo! guaranteed PR coverage.
Some are of course laudable. Who wouldn't applaud any attempt to make us more aware of the needs of the disabled, or the blind for example?
But the problem is the idea has become a victim of it’s own success. The sheer number of pressure groups colonising our calendar means that the net effect has become boredom and confusion.
Last Saturday was Penguin Awareness Day, for example and coming up -on Jan 31 - we have Headlice awareness day.
Even more pointless we have, later in the year, Scottish Franchise Awareness Day (12th April); Compost awareness Day (May 6); Fleet Driving Awareness Day (July 7th) and on October 14th, Angel Awareness Day.
But is a day enough? Why not bag a whole week instead? January is a very quiet news month so many organisations take a whole week. This week (22-28) Jan is World Leprosy Week, Cancertalk Week and Food Allergy & Food Intolerance Week, for instance.
And some charities and trusts go even further. January is Bedworth Lions Awareness Month, Scams Awareness Month, Hearing Clearer Awareness Month, and Glaucoma Awareness Month, to name but four.
So here is my solution. We should decide to set aside one day every year as National Unaware Day. For one special day of the year nobody will be allowed to claim it as an awareness day.
On this day you don’t need to worry about anything; have a completely carefree day - be blissfully unaware.
Oh, and on that day, don’t read the papers - there won’t be any news.