I couldn't resist the temptation to have a sneek peek at my old Associations results in Windsor and Maidenhead.
Along with our result here and the turnaround in Bournemouth Windsor and Maidenhead has been the third major upset for the Lib Dems this week.
When I first became involved in politics in 1997 I couldn't understand how we had a seat with a 12,000 commons majority yet regularily lost at local elections to the Lib Dems.
The reason was very similar to the failures here in the 1990's - poor communication by local Conservative councillors and local council candidates.
We weren't losing on the basis that the populace preferred Lib dem ideology, the general election result in Windsor proved that (even here in Torbay there has been no sustained rise in the Lib dem vote since the 1980's , but more on that another day) it was usually because the Lib dems regularily posted good, easy-to-read leaflets through thousands of doors and canvassed; and canvassed.
Then at election time managed to encourage their sometimes lukewarm support to actually vote.
When only 1/3rd of voters turn out, getting your 'side' to do so is the key. Put simply, the LD's were much better at this than we were.
While they tirelessly churned out simple messages, often repeated, tinged with hysterical noises about things that 'might' happen (the school that might close, the hospital that needs 'saving') we would make do with a once in a blue moon leaflet that looked more like a page from the Times (circa 1950) than a political leaflet and usually contained an earnest but boring account of the manfesto about rubbish collections.
I used to use the analogy of us Tories being a old-time boxer squaring up under the Queensberry rules but facing a hoodie brandishing a baseball bat.
Having the best policies is just not enough. Modern politics needs modern campaigning techniques as well.